Christian Lilja
+46 (0) 733 228 121

Per Lööf
+46 (0) 734 213 595



Stockholm slacker pop combo Magic Potion are finally back following last year's acclaimed debut EP Melt, with the hotly anticipated debut album Pink Gum set to arrive on May 27th via PNKSLM Recordings on vinyl and digital and Beech Coma on cassette.

Formed by Gustaf Montelius, Andreas Sandberg and Kristoffer Byström and now joined by Johan Harrius, Magic Potion burst out of nowhere in the spring of 2015 with the debut single ”Deep Web”, a home-recorded gem that brought the attention of bloggers all around the world.

Soon the debut EP Melt, including the single ”Booored”, was released via PNKSLM Recordings and Beech Coma to acclaim from the likes of NME, KEXP, The Line of Best Fit and Noisey – warped out slacker pop of the best kind, recorded on an old reel-to-reel, it instantly wormed its way into the ears and hearts of its listeners.

Since then Magic Potion’s been holed up in their small studio in the suburbs of Stockholm and now they’re finally able to unveil their debut album Pink Gum, which is due on May 27th via PNKSLM Recordings on vinyl and digitally and through Beech Coma on cassette. The fruits of over a year’s work, Pink Gum includes the singles “Deep Web” and “Booored” (from the Melt EP) along with eight new tracks that truly finds the band coming into their own.

Terrific melodies and songwriting, all recorded on the same old reel-to-reel and self-produced by the band it’s a marvelous debut from one of Sweden’s most exciting new acts with lead single “Milk” leading the way.

"Not only is it a positively delightful song for cruising straight into springtime, it's a gem to keep on deck for when life's not so sunny" – The FADER

"a bedroom pop Velvet Underground specifically tailored to listless millennials” – Noisey

"if Real Estate lived in the cooler part of town” – Buzzfeed

"With echoes of Wild Nothing and similarly hazy purveyors of skewed, dreamy pop music, Melt still stands as one of the best debuts to wrap itself around our ears and hearts in 2015." – GoldFlakePaint

"Euphoric almost to an extreme, the group’s characteristic sound is a flight of sun-kissed freedom, exactly when you need it most” – The Line of Best Fit

"slightly unorthodox, but sweet and simple enough to be enrapturing" – DIY

”tunes that are perfect for drowning out all the extra background noise in your life. The soundscape will turn an ordinary day into something hazy with a splash of pastel” - Nylon Magazine

LL agency